Wednesday, December 16, 2009

Social Media for your Business







Hello Fabulous,

Businesses are forming new connections using Facebook, Twitter, LinkedIn and even blogs every day.

While I myself am trying to know social media inside out, I don’t know it all and neither does anyone else. You just need to practice.

My advice to businesses everywhere is to tailor social media sites to your advantage.

The fact is social media is the new marketing phenomenon for businesses and you need to know how to reach a new breed of customers by using it. However, you may have to change your ways. Practice.

It’s obvious that people are using social media as a medium to get out a message be it a promotion or an announcement. Depending on traditional media is no longer the best approach.

With the millions if not billions of people using social media, businesses must not hesitate to create an effective social media strategy.

Another thought, don’t expect people emailing or messaging you non-stop once you have a profile set up.

There are necessary steps to take in order to engage and attract an audience.

Also, please be careful what you say, tweet or post in virtual space. Irreversible statements you wish never were can be an ultimate set back to a business’s success.

Your Fabulous PR Coach

Wednesday, December 9, 2009

Social Media Predictions for 2010






According to www.socialmediatoday.com the top 5 predictions for social media in 2010 are:

1. Augmented Reality Applications Will Start to Go Mainstream
2. Location-Based Applications Will Dissolve Into General Social Networks
3. Enterprise Social Software Applications Will Become Commonplace
4. More Social Media Regulation Will Follow the FTC’s October Endorsement Guides
5. Social Search Will Shake Out, and the Search Metaphor Will Change

Have you thought about where you will fit into this social media ecosystem and whether or not it will affect the way you do business?

For more information on these predictions visit: http://www.socialmediatoday.com/SMC/146209

Your Fabulous PR Coach

Friday, November 27, 2009

Top 10 ways to manage social media






1. Love to network
2. Communicate effectively
3. Build trust
4. Foster your community
5. Reach out to friends, customers, clients and people with similar interests
6. Be passionate, proactive and curious
7. Know the details about your company's business
8. Look at things from more than one perspective
9. Measure your results
10. Engage your audience with free information

Your Fabulous PR Coach

Wednesday, November 25, 2009

Social Media Guidelines






Guidelines when using social media, personally and professionally

Whether you’re contributing to blogs, social networks, or any other kind of social media— these guidelines will help anyone.

1.    Be transparent about where you work. Honesty is always noted in the social media environment and if you’re writing about your workplace or a competitor, real names and roles should be given.

2.    Never represent yourself in a false or misleading way. All of your statements should be true and substantial.

3.    Post meaningful and respectful comments and do not make off-topic or offensive remarks.

4.    Be courteous and ask permission to publish or report a conversation that is meant to be private or internal. Your efforts should be transparent and not violate privacy, confidentiality and legal guidelines of external outlets.

5.    Keep to your own area of expertise and provide unique, individual perspectives on non-confidential activities.

6.    Try to not get defensive and learn how to relieve an argumentative matter politely to reflect well on you.

7.    When writing about competition, be sure to be diplomatic and have the facts straight with permissions to lay them out.

8.    Never comment on anything related to legal matters or litigation you or your company may be disputing.

9.    Even anonymous comments may be traced back to an IP address and any online commentary that could lead to a crisis should be handled by someone with social media experience.

10.    Be smart about protecting yourself, your privacy, and your company’s confidential information.

Your Fabulous PR Coach

Monday, November 23, 2009

Google is at the top!






What Makes People Love Google?

Google is the #1 online brand in the US according to Forrester Research.

Among the top ten include Yahoo, Amazon, Facebook, EBay, Microsoft, YouTube, MySpace, Apple and Sony.



What is your favorite online brand?

Thursday, November 19, 2009

101 Fundraising Ideas






I found this list on www.cbmin.org.

Hope it helps anyone in need of ideas to raise some funds for charity causes.

1. Raise garden plants to sell in the spring
2. Make candles to sell
3. Make fruit baskets to sell
4. Make interesting gift baskets for Mother’s Day, Father’s Day, Easter, etc.
5. Deliver ‘cookie grams’ for birthdays and other occasions
6. make cookbooks to sell, consider working with one of the cook book companies
7. Have a bake sale
8. Host a ‘Bake-off contest’ (charge small fee for entries) and modest prizes for winners
9. Host a café/coffee house at church or school
10. Compost organic food waste at home, office school or church and sell in the spring
11. Have a yard sale
12. Mow yards, rake leaves
13. Plant trees
14. Hold a car wash
15. Sell candy
16. Sell wrapping paper or gift cards
17. Walk dogs in the neighbourhood
18. Baby-sit for neighbours
19. Paint houses/fences
20. Gift wrapping at Christmas, charge by size or for donations
21. Do inventory jobs at local businesses or seasonal work during the holidays
22. Get your worship band to perform a concert & take free-will offering
23. Create a CD of your worship band to sell
24. Silent auction with donated items from local businesses & church members-creative things like cottage owners donating a free week or musicians donating free piano or guitar lessons
25. Organize bbq supper, advertise in the community & hire a professional auctioneer to make it really exciting
26. Sell homemade cards for Valentine’s Day
27. Offer to be a driver or ‘errand runner’ for a day
28. Make jewelry to sell
29. Make and sell creative bookmarks
30. Collect bottles and cans to recycle
31. clean windows
32. clean eaves troughs/gutters
33. walk-a-thon
34. jump-a-thon
35. bowl-a-thon
36. skate-a-thon
37. dance-a-thon
38. read-a-thon
39. hold a 3-on-3 basketball tournament
40. host a baseball or softball tournament
41. host a golf tournament
42. hot-dog and lemonade stands
43. Clean houses
44. Hold a ‘theme dinner’ based on where you’re going and invite people to make a free-will offering. Have authentic food and music.
45. Host a tea & dessert party after church
46. Do a letter writing campaign
47. Canvas your neighbourhood or do a neighbourhood mailing
48. Take up a special offering at church
49. Make & sell unique Christmas ornaments
50. Have a Jack-O-Lantern carving contest and auction off the best ones
51. Christmas caroling door-to-door or in a plaza
52. Make salsa (or something else connected to the region of the project) to sell
53. Pick strawberries (or other fruit or vegetable in season) to sell
54. Collect Canadian Tire money to buy something big (like a BBQ) and auction it
55. Ask a local women’s group to donate a handmade quilt to sell
56. Collect manure from local stables & farms-then sell to people for lawns and gardens
57. have a cake auction
58. ask pastor or teachers offer to shave their head/beard (or dye it a funky colour) if a certain amount is reached, have a ceremony so people can watch
59. Sleep outside in a visible place-school parking lot, church lawn, etc. Put up signs to tell people what you’re doing and have people sponsor you
60. Have a board game tournament
61. Trivia night (look for a package you can buy). People pay as a table to play. 10 rounds, trivia questions up on a power point screen. There are breaks in between rounds for people to purchase food, you can also have different challenges in between rounds (including paper airplane throwing, best animal noises, etc) winners get inexpensive or donated prizes
62. Sell ad space-at any game or even (like Trivia night) and have different local business ‘sponsor’ and they get their ad up on the PowerPoint during the event
63. Host a spaghetti or chili dinner, the groceries are inexpensive
64. Have Talent/Skill auction where people are ‘auctioned off’ for a day or weekend
65. Start a cookie-of-the-month club, people pay for a monthly delivery of homemade goodies
66. Bake pumpkin and pecan pies for Thanksgiving and sell after church
67. Organize a youth group ‘theatre’ production and sell tickets
68. Jellybean jar-fill the jar and people pay to guess how many jellybeans (works with any dry bean or hard candy). Winner with the closest number wins the jar of candy
69. Penny war-2 teams and the team with the most pennies in their jar wins. People can sabotage the other team by putting in larger coins because they cancel out the pennies (example: 1 nickel cancels out 5 pennies)
70. Dress-down at work or church –people pay to wear jeans med-week
71. Arts & crafts sale-display your local talent
72. If you have the facility (talent or resources) hold a black tie dinner with very good food and music. Charging 100 plate
73. “Get-out-of-jail”-work with local police to stage an arrest of someone you can convince (like a teacher, principle or the boss at work) who will go to jail of the day. Prisoner phones for donations until enough funds are raised to get out
74. Invite a guest speaker, someone who’s an expert in an area related to your project (like international development, AIDS, or is from the place your team will visit). Sell tickets in advance. Send a press release to local papers to draw from the larger community.
75. Have a talented person give a lesson on how to make a craft, supply the materials, and students pay to create something and take it home.
76. Make pizzas and sell them during lunch at school or work or after church
77. Handmade greeting cards, holiday cards from the place the team will visit
78. Organize a carnival or fair, complete with face painting, balloons, and pony rides, etc.
79. Organize a Spring or Summer Fashion show with local clothing boutiques, sell tickets
80. Organize a comedy or variety show-ask the least likely people to sing or tell jokes
81. Photo shoot for families, couple or anyone in the setting of their choice-even with their pets
82. Wall around the office with breakfast card holding Time Horton’s coffee and donuts
83. Host a pancake breakfast with the boss cooking them up
84. Have a draw for the best parking spot at your building at work winner gets it for one year
85. Pick up garbage in you neighbourhood, donors sponsor for the number of items picked-up
86. Project SAM: (Support A Missionary)-pair a student going on the trip with a senior or empty nester. Sponsor donates $100, prays for them, Letters to the sponsor while away and visit them when they return (a great way to bridge the generations)
87. Host a ‘strawberry social’ (or ‘peach social’) and sell tickets
88. Find someone who live sin the country or a farmer who’s willing to host a corn roast and sell tickets
89. Offer to plant flowers at the local school or nursing home, collect pledges or ask for donations
90. ‘Souper Sunday’- people make different soups to serve after church. Just buy crackers or buns to go with –and ask for a donation form those who stay for lunch.
91. Have people submit a baby photo of themselves and have a guessing contest, where you pay to guess who each one is-each contest sheet costs $2 (winner wins a donates prize)
92. Work with someone with a home business like (pampered Chef or one of the candle businesses) who will let you host a party with part of the sales going to your project
93. Play the “Newlywed Game’, with young couples, middle aged and older couples who’ve been married many years-a great way to involve multi-generations-sell tickets and refreshments
94. Organize a ‘parents night out’ and offer free baby-sitting from your youth group, with option for a free-will offering to support your project
95. Have a photo contest-charge for each submission. Use part of the money to purchase a gift-certificate for the winner from the store for a free enlargement or prints
96. Have a movie night at the church-use the projector for a ‘big screen’ effect, and sell refreshments
97. Mother’s Day corsage: Take orders for and then make corsages for Mother’s Day and deliver them at church tat morning.
98. Ask people to give up their daily or weekly Time Horton’s or Starbucks and donate $1 or $2, instead-set up a collection jar or can in a visible spot
99. Create a calendar using pictures of your group, project or town-record special dates-and sell the calendars
100. Panini or gourmet sandwiches, other unique lunch ideas for sale at work or school
101. Million dollar jacket-wear the craziest suit jacket you can find and when someone remarks, tell them it’s a million $$ jacket-they can donate and then sign their name on the jacket. Frame the jacket when it’s done and hang in a prominent place.

Top Ten Tech Moments 2000-2009






According to www.webbyawards.com the top 10 tech moments of the decade are:

Craigslist expands outside San Francisco (2000)
Google AdWords launches (2000)
Wikipedia launches (2001)
Napster Shut Down (2001)
Google IPO (2004)
Online video revolution (2006)
Facebook opens to non-college students and Twitter takes off (2006)
The iPhone debuts (2007)
U.S. Presidential Campaign (2008)
Iranian election protests (2009)

What a wide range this is! Maybe next year it will be my blog.

Saturday, November 14, 2009

2012: The End?






While watching 2012 I found myself on the edge of my seat but not as much as I anticipated. Can you imagine the end of the world and what you would do on the last day? The movie had its light-hearted moments and I thought it was pretty good considering I didn't even want to go watch it. I have to say, I'm not a fan of tragedy and have a hard time facing the worst although sometimes you just have to say to yourself "YOU CAN DO IT!"

When a crisis happens you have to think fast much like John Cusack did who plays a failed science fiction writer and is the main character in the movie. He realizes the road beneath him is cracking and within seconds he is prompted to move fast to save his family before he finds himself at the core of the Earth.

As a Fabulous PR Coach, it is my job to help my clients also think fast in times that calls for a plan of action, but not too fast where you are making the wrong decision. At the end of the movie (don't worry I won't spoil it) there is little time and many lives to be considered. Morals and ethics are juggled, and frantic panicking escalates.

When I think of a similar situation, I think H1N1. The virus has been a pandemic for a while now according to World Health Organization (WHO). The demand for flu shots are increasing and the supply is not enough to meet that demand. There are some who won't take the shot because some say it hasn't been tested for long-term affects'. It seems to me the clarity of the matter is actually foggy. People have suffered and lives have been taken. What is the bigger picture? How will this pan out?

One way or the other a crisis will occur. As a business owner or manager, what is your action plan and how will you be ready for a situation that may drive you to panic requiring quick thinking?

Always be prepared for the worst can always happen and please don't forget to wash your hands!

Eleni M

Thursday, November 12, 2009

How to Create Opportunities using Facebook?






Manage your personal brand on Facebook, one of the largest social media sites. Did you know Facebook has over 300 millions users? If you already have a profile, group or fan page up and running on Facebook, you are one step closer to branding yourself, or your business.

Network to help widen career opportunities

As much fun it is to network, chat with friends and upload photos, work your way towards attracting business employers or clients. If you can influence people to regard you as a credible brand with credible services (providing you can back up your credibility), you will be on the high road to success.

Did you know most employers are using social media sites to conduct background checks when hiring potential candidates? Just something to keep in mind ;). Facebook can be a valuable business tool to either attract customers or find a job. It's right here in front of you! What are you waiting for? Use it!

-Eleni M

Tuesday, November 10, 2009

About Me

Hello my name is Eleni Moutsias and I am a Public Relations Coach helping small businesses flourish to their fullest potential through social media, marketing communications, special events, product launches, campaigns, promotions, media, publicity and advertising.

When I’m not donating to the less fortunate or advising friends on what or who to wear I am working on expanding my social network because I believe it is the key to staying connected, modern, in the loop and future-friendly.